Experts Reveal Paint Color Trends 2024

In the ever-evolving world of interior and fashion design, color trends for the year 2024 are set to make a bold statement. Color experts worldwide have delved into cultural and design influences to forecast the palettes that will reign supreme in the coming year. Get ready for a vibrant 2024 with daring choices like bright pinks, playful aquas, and rich browns leading the charge. While neutrals will always have a place in our hearts, they are getting a cozy makeover with buttery and blush tones gaining popularity. Moreover, experts unanimously agree that personal expression through color is set to become more significant than ever.

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The Language of Color

“Color is a language and plays an elemental role in personal self-expression,” says Laurie Pressman, vice president of the Pantone Color Institute. “Some will gravitate towards bold colors, while others will lean towards softer neutrals and calming pastels. There are no hard and fast rules; it’s all about how one feels on any given day and what resonates at the moment.”

The colors that surround us have a profound impact on our moods and express our personalities. Choosing the perfect shade to paint your walls or wear ultimately comes down to personal preference. For those ready to embrace a world of color, here are the color trends that will define 2024, according to expert forecasts.

  1. Evolving Blues

Blue, with its innate connection to the natural world, will never lose its popularity. In late 2024 and early 2025, experts predict a shift from verdant tones to more airy and watery blues. Sherwin-Williams, for instance, has named “Upward,” a light denim blue with gray undertones, as their official color of the year for its tranquil and breezy qualities. Benjamin Moore, on the other hand, looked to the heavens and selected “Blue Nova,” a color that blurs the line between violet and blue, igniting a sense of adventure and exploration.

Vivid teals and aquas are also expected to make a splash, reflecting our desire to spend more time in nature and focus on health and well-being. Valspar’s “Renew Blue” and C2 Paint’s “Thermal” are perfect examples of the shift towards more playful shades of blue.

  1. Intriguing Purples

Purple, though sometimes intimidating, is an extremely versatile color. “Intriguing purples and lilacs,” as noted by Laurie Pressman, encourage people to experiment with color and stand out. Softer purple shades will also rise in popularity in the coming year, complementing pinks, blues, and greens. Benjamin Moore has even included “Hazy Lilac” in their Color Trends 2024 palette, emphasizing the compatibility of this hue.

  1. Unapologetic Pinks and Reds

Vivacious shades of pink, reminiscent of Barbie’s influence on culture, will continue to flourish in 2024. These shades evoke nostalgia and optimism, with blush and baby pink remaining a staple in interior and fashion design. Sherwin-Williams, Dunn-Edwards, and Pantone all predict the rise of vibrant pinks. Ruth Mottershead, creative director of Little Greene, suggests a shift towards earthy pinks as consumers move away from cold greys. As Sue Wadden from Sherwin-Williams notes, red and terracotta families are also set to make a resurgence.

Even Benjamin Moore is captivated by the brilliance of red and pink, with “Topaz” and “Teacup Rose” making their way into the Color Trends 2024 palette.

  1. Lustrous Yellows and Oranges

In 2024, radiant yellows and oranges will take center stage. Brands like HGTV Home and trend forecasters WGSN and Coloro have recognized the growing interest in sunny shades. HGTV Home has named “Persimmon” as their color of the year, and this trend extends to the fashion industry with “Apricot Crush” taking the spotlight.

  1. Earthy Greens

Earthy greens, both approachable and muted, are here to stay in 2024. These nature-inspired hues provide a comforting and nurturing ambiance. British brand Graham & Brown has even named “Viridis,” a midtone green, as their color of the year. Additionally, deep greens are predicted to make a splash, with Dutch Boy selecting “Ironside” as their color of the year, embodying elegance and sophistication.

  1. The Dark (And Chic) Side

Rich and deep colors will play a pivotal role in balancing the brightness of 2024’s color palette. From deep chocolate browns to interesting blacks, deep navies, and forest greens, high-contrast colors will be essential to create a harmonious visual landscape. Behr’s “Cracked Pepper” captures the timeless allure of these rich shades.

  1. Warming Neutrals

Warm off-whites and buttery tones are gaining popularity among designers and color experts. These warm neutrals provide an energized yet solid foundation for color palettes, especially in the age of LED lighting, which can create cooler color tones. Sherwin-Williams and Glidden have predicted that these warm neutrals will be a go-to choice for designers looking to balance out the cooler tones.

In conclusion, 2024 promises an exciting and diverse world of color, where personal expression knows no bounds. From the tranquility of blues to the vibrancy of pinks and the elegance of deep hues, there’s a shade for every mood and moment. Embrace the colors that resonate with you, and let your personal style shine through!

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